Overview of Fmcg Sector

An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing   Ã‚  | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year.Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital c ameras, GPS Systems and Laptops.These are replaced more frequently than other electronic products. White goods in FMCG refer to household electronic items such as Refrigerators, T. Vs, Music Systems, etc. In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5. 3% in value between 2004 and 2005. Indian FMCG Sector | | The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13. 1 billion. Well-established distribution networks, as well as intense competition between the organised and unorganised segments are the characteristics of this sector.FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33. 4 billion in 2015 from US $ billion 11. 6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give bra nd makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge.The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9).These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the t hree biggest categories in FMCG. Between them, they account for 35 of the top 100 brands. Exhibit I THE TOP 10 COMPANIES IN FMCG SECTOR S. NO. | Companies| 1. | Hindustan Unilever Ltd. | 2. | ITC (Indian Tobacco Company)| 3. | Nestle India| 4. | GCMMF (AMUL)| 5. | Dabur India| 6. | Asian Paints (India)| 7. | Cadbury India| 8. | Britannia Industries| 9. | Procter & Gamble Hygiene and Health Care| 10. | Marico Industries| Source: Naukrihub. comThe companies mentioned in Exhibit I, are the leaders in their respective sectors. The personal care category has the largest number of brands, i. e. , 21, inclusive of Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21, aggregating Rs. 3,799 crore or 54% of the personal care category. Cigarettes account for 17% of the top 100 FMCG sales, and just below the personal care category. ITC alone accounts for 60% volume market share and 70% by value of all filter cigarettes in India. The foods category in FMCG is g aining popularity with a swing of launches by HLL, ITC, Godrej, and others.This category has 18 major brands, aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders segment. The food category has also seen innovations like softies in ice creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both GCMMF and Godrej Pillsbury. This category seems to have faster development than the stagnating personal care category. Amul, India's largest foods company, has a good presence in the food category with its ice-creams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top 100 FMCG brands, dominates the biscuits category and has launched a series of products at various prices.In the household care category (like mosquito repellents), Godrej and Reckitt are two players. Goodknight from Godrej, is worth above Rs 217 crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo category, HLL's Clinic and Sunsilk make it to the top 100, although P;amp;G's Head and Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is a herbal specialist. With a turnover of Rs. 19 billion (approx.US$ 420 million) in 2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in the Indian sub-continent, Southeast Asia, Far East, Middle East, South Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint company, with a turnover of Rs. 22. 6 billion (around USD 513 million). Forbes Global magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the World Cadbury India is the market leader in the chocolate confectionery market with a 70% market share and is ranked number two in the total food drinks market.Its popular brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and Gems. The Rs. 15. 6 billion (USD 380 Mill ion) Marico is a leading Indian group in consumer products and services in the Global Beauty and Wellness space. Scope Of The Sector| | | The Indian FMCG sector with a market size of US$13. 1 billion is the fourth largest sector in the economy. A well-established distribution network, intense competition between the organized and unorganized segments characterize the sector. FMCG Sector is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period.It has been estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores in 2010. Hair care, household care, male grooming, female hygiene, and the chocolates and confectionery categories are estimated to be the fastest growing segments, says an HSBC report. Though the sector witnessed a slower growth in 2002-2004, it has been able to make a fine recovery since then. | | For example, Hindustan Levers Limited (HLL) has shown a healthy growth in the last quarte r. An estimated double-digit growth over the next few years shows that the good times are likely to continue.Growth Prospects With the presence of 12. 2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth.And if the companies are able to change the mindset of the consumers, i. e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future. It is expected that the rural income will rise in 2007, boosting purchasing power in the countrys ide. However, the demand in urban areas would be the key growth driver over the long term. Also, increase in the urban population, along with increase in income levels and the availability of new categories, would help the urban areas maintain their position in terms of consumption.At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas. Indian Competitiveness and Comparison with the World MarketsThe following factors make India a competitive player in FMCG sector:? Availability of raw ma terials Because of the diverse agro-climatic conditions in India, there is a large raw material base suitable for food processing industries. India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew and is the second largest producer of rice, wheat and fruits &vegetables. India also produces caustic soda and soda ash, which are required for the production of soaps and detergents. The availability of these raw materials gives India the location advantage. Labor cost comparison Low cost labor gives India a competitive advantage. India's labor cost is amongst the lowest in the world, after China ;amp; Indonesia. Low labor costs give the advantage of low cost of production. Many MNC's have established their plants in India to outsource for domestic and export markets. ? Presence across value chain Indian companies have their presence across the value chain of FMCG sector, right from the supply of raw materials to packaged goods in the food-processing s ector. This brings India a more cost competitive advantage.For example, Amul supplies milk as well as dairy products like cheese, butter, etc. | Strategic Intent We intend to significantly accelerate profitable growth. To do this, we will: * Focus on growing our core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology * Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science * Provide our consumers with innovative products ithin easy reach * Build a platform to enable Dabur to become a global ayurvedic leader * Be a professionally managed employer of choice, attracting, developing and retaining quality personnel * Be responsible citizens with a commitment to environmental protection * Provide superior returns, relative to our peer gr oup, to our shareholders * Dabur India Limited | * Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Dabur has a history of more than 100 years and the company has carved a niche for it self in the field of Ayurvedic medicines.The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) – Consumer Care Division (CCD) ;amp; Consumer Health Division (CHD), and 3 Subsidiary Group companies – Dabur Foods, Dabur Nepal and Dabur International. Dabur International has 3 step down subsidiaries – Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt. The origin of Dabur can be traced back to 1884 when Dr. S. K. Burman started a health care products manufacturing facility in a small Calcutta pharmacy.In 1896, as a result of growing popularity of Dabur products, Dr. Burman set up a manufacturing plant for mass production of formulations. In early 1900s, Dabur entered the specialized area of nature based Ayurvedic medicines. In 1919, Dabur established research laboratories to develop scientific processes and quality checks. In 1936, Dabur became a full-fledged company with the name Dabur India (Dr. S. K. Burman) Pvt Ltd. Dabur shifted its operations to Delhi in 1972. Dabur became a Public Limited Company in 1986 and Dabur India Limited came into existence after reverse merger with Vidogum Limited.In 1992, Dabur entered into a joint venture with Agrolimen of Spain to manufacture and market confectionary items in India. In 1994, Dabur raised its first IPO. In 1998, day to day running of the company was handed over to professionals. In 2000, Dabur achieved a turnover of Rs 1000 crores. In 2005, Dabur acquired Balsara. Dabur crossed $ 2 billion market cap in 2006. Some of the well-known brands of Dabur are: Amla Chyawanprash, Hajmola, Lal Dantmanjan, Nature Care, Pudin Hara, Babool Toothpaste, Hingoli, D abur Honey, Lemoneez, Meswak, Odonil, Real, RealActiv and Vatika.

Family Matters: Literary Analysis of the Veldt and Heart of a Dog Essay

Family Matters: Literary Analysis of The Veldt and Heart of a Dog A family unit is like a fragile, expensive artifact. It can be absolutely beautiful, but it can also absolutely shatter into a million pieces if the wrong entity gets ahold of it. Sometimes, this critical entity that shatters it may be technology that has been used in the wrong ways. In both The Veldt, by Ray Bradbury, and Heart of a Dog, by Mikhail Bulgakov, the power of technology threatens to bring down the family unit as the reader commonly knows it. The technology in each book first grows the idea of family, but ultimately ends up hurting the social dynamic of the family it had hoped to expand. These books explore the problems that technology causes that were originally trying to fix them. In this way, technology helped to support these families initially, but eventually knocked them down, shattering them hopelessly into the ground. In Ray Bradbury’s The Veldt, the Hadley family wanted technology to make their lives easier, more carefree, and as a life enhancer. They made their house do everything possible to mechanize ordinary household chores. The â€Å"Happylife Home†¦clothed and fed and rocked them to sleep and played and sang and was good to them† (12) this indicated the attempt to create an environment that would be free of worries. The nursery, the dreamlike play place George Hadley had installed because â€Å"nothing is too good for our children† (14) was so amazing that George was â€Å"filled with admiration for the mechanical genius who had conceived this room† (15) In this sense, George was doing what he could for his family, trying to bring them closer by providing the means to a happier existence for his kids, as well as his wife. With every chore taken care of, what worries could one possibly have? As the family would eventually find out, there were quite a few problems. Very quickly did this dreamlike world filled with easiness and carefree living come crashing down on the Hadley’s. With her regular duties such as cooking and cleaning taken up by the omnipresent house, Lydia Hadley was deprived of her usual sanity she finds in her chores. She vents about her replacement as a caretaker in the family when she states, â€Å"I feel like I don’t belong here. The house is wife and mother now, and nursemaid. Can I compete with an African veldt? Can I give a bath and scrub the children as efficiently or quickly as the automatic scrub bath can? I cannot. † (16) While the house was designed to make Lydia’s home life much less stressful, she laments the fact that her place in the family has been overtaken by an inanimate object, and that she has lost all hope of connecting with her family. She is also not the only person whose role has changed via the house’s ‘do everything’ programming. Lydia comments on her husband’s nature by saying â€Å"You look as if you didn’t know what to do with yourself in this house, either. You smoke a little more†¦drink a little more†¦need a sedative every night. You’re beginning to feel unnecessary too. † (17) These mechanical tools that were intended to increase family bonding time by taking away chores have instead induced a sense of laziness. This was a critical step for the Hadley’s, replacing everyday work not with enriching playtime, but with sheer boredom, showing how this technology has worsened their conditions. The technology essentially replaced George and Lydia as parents and caretakers, setting the stage for a social upheaval in the family. When the nursery was left to its own devices, the kids, Peter and Wendy, grew in power, seemingly overthrowing George and Lydia, ceasing to listen to them anymore. A chilling example of this is when George threatens to turn off the house and Peter coldly states, â€Å"I don’t think you’d better consider it any more, Father. † To which George replies â€Å"I won’t have any threats from my son! † (23) This shows how the power balance has shifted from the adults to the kids. Peter turns into a cold, mean-spirited son when George keeps threatening to turn off the house, boldly proclaiming â€Å"Oh, how I hate you†¦ I wish you were dead! † (26) This is simply foreshadowing a few pages later when the kids lock George and Lydia into the nursery with the lions, to be brutally murdered. Over the course of just a short time, the reader witnesses how the technology of the house had overturned a seemingly happy family into a socially backward, messed up family. In Mikhail Bulgakov’s Heart of a Dog, Philip Philippovich uses his surgical practices in order to create a family unit, which ultimately runs astray. Philippovich uses his technology on the dog Sharikov in order to transform he dog to a human and assert his dominance over this human that he creates. It is an incredible undertaking in technology that starts with a positive thought about creation, yet ends in pure misery and despair. While Preobrazhensky may not have the stereotypical family situation, it can be argued that by asserting his status as master of Sharikov, Preobrazhensky was claiming his status as a father figure for Sharikov. One such time where Sharikov calls Philipovich his dad is during a meal in which Philipovich is being very impatient with Sharikov, and Sharikov retorts, saying â€Å"You’re getting too hard on my, dad. (70) While Philipovich gets very defensive about this statement, and doesn’t want to be called a dad, the fact that Sharikov even considers this a possibility is a huge telltale sign into their social structure of the home. It is also essentially the beginning of the end for their life as a family unit. While the technology of the surgery may have led to a creation of a family dynamic between Sharikov and Preobrazhensky, however, eventually this same dynamic eventually crashes, and the same technology used to create a human being to a dog, transforms that same hu man back into a dog. This represents the dismantling of a family unit by the hands of the same technology that set it up in the first place. Philippovich has an epiphany near the end of the novel, realizing he does not need to be a creator, a father figure, when nature itself will take care of the creating. Preobrazhensky grumbles, â€Å"[The surgery] might be possible to turn a dog into a highly advanced human. But what the hell for? †¦ Doctor, the human race takes care of this by itself, and every year, in the course of its evolution, it creates dozens of outstanding geniuses who adorn the earth, stubbornly selecting them out of the mass of scum† (103). This is when he decides that the technology he has been using to create his family dynamic is essentially useless, and that the technology of the surgery only caused him more harm than good. In comparing these two books readers can see how the use of different forms of technology worked on each family unit in similar ways, leading to a destruction of family. In The Veldt, the Hadley family comes as an already established, traditional family structure, however, upon the introduction to technology seemingly falls apart at the seams. This is contrasted to the Heart of a Dog, where the definition of family is slightly different. In this book, the reader can see how technology singlehandedly create and then pull apart a family structure, effectively showing the immense power that this technology has. In each book, however, we can see the huge difference that this technology makes on the family. The Veldt has a murderous ending which can be solely attributed to the new technological advances of the nursery. The Heart of a Dog displays a harsh yet familial father-son relationship that breaks down with the misuse of the powerful technology that created it. Through these two novels the reader discovers how technology, when misused, can cause the serious destruction of family. Both Bradbury and Bulgakov challenge the notion that technology is always progressive in nature, and instead offer an alternative, showing how technology can instead break and crumble an important social institution. Both stories can be looked at as at one point incredible artifacts which, via the mistaken power of technology, collapsed onto themselves and shattered into mess.

The Agony and the Ecstasy

The Agony and the Ecstasy The past is always forgotten, left alone in the dark, a reminiscence among hundreds, until it finally erodes from living memory†¦But before it vanishes, the past always fights back, in an effort to reclaim its throne. In 15th century Europe, the Church and its preachings of the past were swept away in a tide of change; the clash of these two ideas is shown in The Agony and the Ecstasy. Throughout the movie, Pope Julius II illustrates the values of the Middle Ages through his speech and actions, both of which reflect the ideologies of that time period.The twin values of obedience and punishment lie at the core of the Middle Ages, entwined and inseparable; both are exemplified in Pope Julius II’s actions and words. The Pope demonstrates the concept of obedience, treasured so deeply by the Church, through his actions following the noncompliance of subjects. One example of this is the Pope’s reaction to Michelangelo’s blasphemous sonnet ; he immediately rebukes him for his lapse in deference.The Pope’s demand of complete and utter submission to the Church demonstrate the emphasis on unquestioned obedience to the Pope (and likewise to the Church). Another instance is the Pope’s encounter with the French ambassador; the Pope angrily tells him that he will stand no interference from the French king in Church matters. The Pope’s harsh reprimand once again points to the importance of undisputed conformity to the Church’s words; it was a vital segment of their society .The Middle Ages was a time of fear and uncertainty, of conflict in discord; the Church was the backbone of Middle Ages’ society, and kept daily life running as smoothly as possible—but was successful only because the people obeyed. Without obedience, their lives would have come to sudden and abrupt halt. As a Greek playwright put it, â€Å"Obedience is the mother of success and is wedded to safety†. The Chur ch thought the same way, and for all the right reasons—it just held on to these beliefs too long. An equally important value Pope Julius II exhibits is that of punishment, often a result of disobedience, mostly in his speech.An illustration of this value is shown in the same encounter previously mentioned with the French ambassador; the Pope, angry at the French king’s hypocrisy and lack of respect for the Church, thundered, â€Å"Let him learn that I too carry a stick. Let him learn that I am the Pope! † Through his angry threat to the king, the Pope reveals to the ambassador and the viewer that he is not afraid to use force to establish his authority as pope. Furthermore, the Pope, when he hears that Michelangelo has disappeared, he is outraged, and maintains his ground: â€Å"He will paint it or he will hang! the Pope exclaims. Through his threats to Michelangelo, the Pope reinforces the Middle Ages’ belief in the power of punishment; a disorderly soc iety such as theirs could not have existed very long without some form of law and order. The Church used punishments to enforce discipline in an uncertain world; It was the only method that prevented the spread of immorality. Even a highly-acclaimed Renaissance man agreed with the concept, reasoning, â€Å"He who does not punish evil commands it to be done. †

Animal right Essay Example | Topics and Well Written Essays - 500 words

Animal right - Essay Example According to his theory, when value is given to all other humans regardless of their mental and rational abilities then the same value should be ascribed to the non-human animals as well. His arguments are based on the views of Immanuel Kant that all animals have moral rights but he criticizes Kant’s belief that only rational beings are subjected to respect. Regan rejects this view and argues that humans gain the value and respect regardless of their rationality as with infants and those who are mentally instable thus non-human animals are also subjected to the same value and respect regardless of their rationality. Since all human and non-human animals are subjects-of-a-life, life is the only attribute which would subject to value. Thus every being that is subject-of-a-life must be treated with respect and must be given moral rights (Regan, 2004). On the other hand, utilitarianism is a theory which proposes that any action will be morally right only when it benefits and provides good to a large number of people. According to this theory, what’s right is determined by the value of pleasure or pain that it causes to other people. If an action causes pleasure to most of the people then it is considered as morally right while if it causes pain and suffering for the people, it will be considered morally wrong. Utilitarianism is often used to justify animal rights as their pain and pleasure is also counted for actions that are morally right or wrong (Brooman, 1997). Utilitarian theorists believe that biologically it is justified that non-human animals are sentient and biologically they are able to feel pain and pleasure. This is justified also practically as many people have experienced such feelings in animals, especially cats and dogs. There is a lot of evidence that non-human animals are sentient and they feel

The Investigation of an Ethical Issue Essay Example | Topics and Well Written Essays - 1000 words

The Investigation of an Ethical Issue - Essay Example Even while acknowledging the validity of a number of the ethical concerns raised, the fact is that not only are they resolvable but the merit scheme is a meritorious strategy. As school populations increase, teacher populations decrease. While the obvious solution to the problems associated with public school teacher shortages is the recruitment and employment of more teachers, Cornett and Gaines (2002) quite rightly maintain that this is a non-solution insofar as public teachers’ wage and benefit packages dissuade potential recruits from joining the public school system. Added to that, both federal and state resources are simply insufficient to meet the demand for across the board pay increases. Needless to say, long working hours and intense levels of on the job-stress versus low pay and unattractive benefits, de-motivates teachers and discourages a significant percentage from investing and dedicating themselves to their work (Cornett and Gaines, 2002). There is, however, a sizeable percentage of public school teachers who do dedicate themselves to their job, put in the extra hours their students by need and, indeed, invest themselves in their te aching. The merit scheme, according to Cornett and Gaines (2002) arose in response to the two points mentioned: low salaries and differentiations in teachers’ performances. Merit pay is designed to compensate the deserving for low salaries while, at the same time, encourage and reward the latter group of educators. Merit pay, when perceived of in the terms outlined in the preceding, does not simply emerge as a solution to the identified problems but as a meritorious concept insofar as it is fundamentally based on rewarding the deserving. As Johnson (2000) maintains, however, merit pay has been critiqued by many as fundamentally flawed and, ultimately, unethical. To this end, Johnson (2000) quotes Olsen (1987, p. 2) as saying that merit

Identify at least three types of project procurement contracts Essay

Identify at least three types of project procurement contracts. Describe each and discuss the risk associated with both the buyer and the seller - Essay Example This contract settle the costs incurred by the seller and a pre-determined fee above the actual costs which represent the profit enjoyed (Carstens, Richardson & Smith, 2013). The seller therefore embarks on a project without limitations to expenditure but files all expenses incurred to be passed on to the buyer. This contract exposes the buyer to more risk than the seller because valuation will contain all expenses despite cases of poor workmanship and material resource mismanagement. An example of risk is where the buyer only receives receipts of purchases that are subject to negligence of the seller who may overlook good pricing of commodities in favor of convenience. Time and Material Contracts contain elements that are characteristic of the Cost Reimbursable Contracts and The Firm Fixed Price Contract. The contracts are best applied in cases of ambiguity or unclear statement of work (Carstens, Richardson & Smith, 2013). An example is where the workers need to be increased for shorter executions with an aim of meeting challenges previously unforeseen on the project. Alternatively, engagement of experts on certain aspects of work may require such contracts. This type of contract shares the burden of risk between the sellers and buyers. The risk falls more on the partner who requires the adjustments beyond basic agreements of project procurement contract. However, most cases call for open ends on buyers cost increase during periods of

Nursing as a Profession Research Paper Example | Topics and Well Written Essays - 250 words

Nursing as a Profession - Research Paper Example provide further educational channels for them to practice their skills and abilities other than in schools and hospitals (American Association of Colleges of Nursing, 2014). Research by Weinberg, Cooney-Miner & Perloff, (2012) has indicated that nurses with higher education such as those with baccalaureate degree are able to get better patient outcome than those without the higher education. This is so because they exercise a higher degree in quality of care they provide as well as safety. They are also more empowered and skilled to handle the patients hence being able to attend to them faster and effectively which leads to increased patient outcome. With increased education in nursing, the nurse will have more leadership skills enabling provision of insights, research skills will be improved and hence can be able to carry out more research. The nurse will also be able to have the knowledge of the latest developments in nursing field including technology to aid in increasing patient outcome among many other skills (Huston, 2013). American Association of Colleges of Nursing (2014). The impact of education on nursing practice. Retrieved December 2, 2014 from

Strategic Management for Real Chocolate Company Research Paper

Strategic Management for Real Chocolate Company - Research Paper Example Political: Decrease in over all market demand due to unstable political situation. Economic: The Economic downturn being experienced in the whole world can be lethal for the demand of chocolates. Socio-cultural: The population of U.S is getting more conscious about the problems related to health. Any product accused of effecting health of the people can lead to the loss of market share. The changing demographics of US are also affecting the demand patterns. Technological: Increased innovation and technological improvement in manufacturing and services resulting in shape of economies to scale. Legal: Improved laws regarding the health affecting food products. Environmental: The industry can face environmental threat because of the Agro-terrorism. a) Segments (main market segments): The main market segments are the B2b customers getting the franchise of the company. b) Differentiation opportunities: Artisan chocolates are creating marketing Niches. The company can also experiment with exotic flavors and ingredients mixes as experimented with big chocolates in past. Godiva Chocolatier and Russell Stover, Company's largest competitors, hold a larger share of the global market in sales of chocolates. This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements. Market Penetration: The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The...This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements. The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The company should also keep its share in the annual sales of its franchised stores and outlets. The new product to be marketed to our existing customers can be the Dark Chocolate. This will be an innovative product for the loyal customers of the Company. The Company should also introduce new franchising programs with different offers for franchisees. The Real Chocolate Company is currently working in a market where sales are being affected by competitor activities and the external environment. There are several opportunities available for Real Chocolate Company to shift its position as a follower in the sales market and emerge a leader. The company reported the revenues of $ 31.6 million which was 12 % more than the previous year.

Women and Society Assignment Example | Topics and Well Written Essays - 250 words - 2

Women and Society - Assignment Example (333-340). Is the society ready to embrace the same sex marriages? The part on To Whom Much is Given, Much is Expected is an interesting one and it keeps explaining how enlightened women are constantly stereotyped as males in the society; some are even discriminated (Kirk & Okazawa-Rey 350-357). I propose that these women be appreciated and even motivated to do more in the society. In this era, the society is expected to change its perspective and even learn that women can do well just as the men have in the previous years. In Women and Men Living on the Edge, it is unfortunate how the economic strains impact the humans (Kirk & Okazawa-Rey 358-360). Worse still, the women suffer more in the case of such economic strains since they bear the burden of the children and even the entire family. The women still remain the disadvantaged group in contrast to their male counterparts. This can also be credited to their being in the private sphere at most times. In my opinion, I believe a family comprises of close persons. This does not mean that these persons need to be related by blood. If one has a very close person or friend that has always been there for their tribulations, then in my opinion, that is a family member. A family is simply a group of people with a common need, not necessarily background. I would justify the differences in pay based on an individual’s certifications. A person that is more learned needs to get a higher pay and vice versa. This is because such a person has a high level of expertise and experience in their work as opposed to a person that rarely upgrades their

Why is it important to differentiate your product Would a cost Essay

Why is it important to differentiate your product Would a cost leadership strategy be more effective Why or Why not - Essay Example The use of internet and cell phones made the purchasers to shift from 'marketplace'1 to the 'marketspace'2. The companies are to appeal both to the cognitive as well as to the emotional aspect of the buyers to sell their products in this fast changing consumer preferences. The task of diversifying the product or value addition to it to get more consumer acceptability is becoming more and more complex in this era. The marketing stalwarts are to devise different strategies to achieve success in making their product moving. Sometimes they differentiate their product and justify the demand of a premium price for the same while in other cases they reduce the manufacturing cost of the produce thereby making it cost effective. In this paper discussions are made regarding pros and cons of two such strategies such as 'Product Differentiation' and 'Cost Leadership' strategies and an analysis has been made regarding their applicability in different situations. Before the globalization process started the national firms were catering to the local needs thus making the choices for the customers restricted. But with globalization new companies with a varied range of products entered the market giving customers ample scope to choose the best among them. This gives rise to hyper competition for the companies to sell a similar kind of product. As choosing among the multiple products mainly based on differences between various attributes of the same, addition of value to the product as per the requirement of the customer became one of the important marketing strategies. "Product Differentiation is the modification of a product to make it more attractive to the target market" (http://en.wikipedia.org/wiki/Product_differentiation). It can be used as a complement or means of implementing market segmentation. This differentiation is being made to create a perception of uniqueness in the mind of a customer(Irene, Handouts). It gives a brand reputatio n thus catching the emotions of the customers to buy the particular product even if by giving a premium price. With product differentiation the changing needs of the buyer is duly addressed. The techno savvy buyer gets the goods with latest technology with a high price he has to pay for the same. For example "General Motors offers the OnStar system on selected vehicles. It includes GPS(Global Positioning System)for locating the car's exact position. The Driver can locate te nearest ATM, Hospital, convenience store, gas station and even book a room. The driver can a press a button in case of emergency to get immediate aid."(Kotler 318). Thus differentiation of the product always preceeds market research and study of various market segments. Some products are capable of high degree of differentiation (e.g. automobiles, furniture, cell pones etc.) while the scope for differentiating some other are very very less( e.g. steel). This differentiation can be made to various product attributes such as its form, features, performance, durability, style etc. Also we can differentiate a service by modifying its mode of delivery, installation, training etc. The primary task in this process is determing that "which features are worth adding. For each potential feature the company sould calcualte the customer value